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At this point everyone knows what they do well, what everyone else does well. These are people you trust implicitly you know really, really well. So, no, I never once had any reason to regret it. Three years ago, we all sort of started to live in real places, and then got, in 2007, an office for the first time. You'd be brushing your teeth, and talking about marketing. We spent almost the first year five dudes in a house. And then after we graduated, we all moved into a house. So it almost seemed natural that we would start working together. We actually had a mini-business before we graduated basically we were really terrible landscapers. We were all in the same hall freshman year. PCMag: Growing a business out of a group of college friends, have you found that it has been easy working together, or have there been times when you think 'Maybe I shouldn't have gone into business with my friends?'ĮR: We had a very, very easy transition. And we have the formula for what we do now. What are we doing in the downloading space? At that point, we started to envision what the perfect streaming service would be. Downloading is absolutely going to give way to streaming. We looked at that, and we said that the writing is on the wall here. The concept of ownership didn't matter at all, as long as your music was there when you wanted it. A short 24 months later, we were looking back at college kids and they were downloading music and wiping their hard drive and downloading again, or just starting to stream music, and it was like everything had changed. We were living on Amie Street at the time, so it wasn't super creatively named.Īmazon was our first formal investor, and they actually ended up acquiring in 2010, but two years after we started that business, we found this huge shift in consumption. So that became our first business together Amie Street.
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And by the time we were done with the series of discussions, it looked like we had a real thing there a thing that we would respond to a thing that our peers seemed to test well with. It was feature after feature after feature we felt would be required for us to ever stop pirating music. Was there any way we were going to stop stealing music, and if so, what would be required for that to happen? We ended up with this laundry list of features. We were having this philosophical discussion around what it would take for us to buy music. We were second-semester seniors in college not a ton going on.
![songza listen later songza listen later](https://venturebeat.com/wp-content/uploads/2014/07/songza-by-google.jpg)
In February of 2006, my co-founders and I were sitting around a keg of Honey Brown. Roman recently chatted with PCMag about the evolution of his "lifestyle enhancement company," why he isn't afraid of Pandora, and the monster mascot's true identity.Įlias Roman: It started with an accident. From indie online music store/social network service Amie Street to international music lifestyle company, Elias Roman as well as co-founders Peter Asbill, Elliott Breece, and Eric Davich had a lot to celebrate in 2012.
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By the summer, the service was officially available on the Internet, and for iOS and Kindle Fire devices, as well as select Android tech, with a playlist for almost any occasion.īut Songza wasn't always the plan for its four co-founders, who stumbled upon the music service as a happy accident.
![songza listen later songza listen later](https://i.pinimg.com/originals/00/63/6a/00636a97b22f89e2438cbc588f9e2607.jpg)
Just 10 days after the mobile app reached the iPad in June, Songza celebrated 1.15 million iOS downloads. 2011, later activated its Web- and iOS-based Music Concierge service, which supplements the Songza experience by helping to tie music to users' lifestyle, be it playing video games or holding a weekday dance party. Songza provides the spa treatment of music listening: Sit back, relax, and let the musical masseuse work its magic.
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